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Franklin Reaches Out To Retailers 

(Article taken from the April 3, 2015 edition of the Milwaukee Business Journal)

Franklin officials tallied a short list of stores that may succeed in the city's retail market, and has asked consultant Buxton Group to try to get their attention.


City officials want to attract more stores and restaurants, particularly to an area around West Loomis Road and West Rawson Avenue. Buxton over the past few months has studied Franklin's demographics and retail markets to see which stores could succeed there.

"We've already identified the 12 best retailers to fit the uses and options that we are looking at," said Craig Haskins, chairman of Franklin's Economic Development Committee.

That committee on March 30 ordered Buxton to contact those retailers and encourage them to consider sites in Franklin, Haskins said.  A key area could be land around Loomis and Rawson.

The city is studying removal of on-­ and off-ramps leading from Loomis to Rawson and 76th Street. The ramps block direct access from Loomis to vacant land where stores could be built, Haskins said.

Hampton Inn & Suites, 6901 South 76th Street, Franklin

Hampton Inn & Suites, 6901 S. 76th Street, Franklin, WI

Construction has begun on a Hampton Inn & Suites Hotel northwest of the intersection of South 76th Street and West Rawson Avenue.  The 100-room hotel was initially proposed in 2008 at a cost of approximately $12 million but was delayed in large part by the economy and financing challenges.  In November of 2013, the project received Common Council approval of a development agreement which green-lighted the resumption of construction activities.  The hotel is owned in part by local developer Ed Eldridge and will be operated by Everest Hospitality, LLC.  Expected opening date for the hotel is the Winter of 2014.

Located in the “heart” of Franklin, the five-story hotel is near to The Rock sports complex and convenient to dining and retail options to be found in the immediate area.  Hotel amenities include a complimentary “On the House” hot breakfast each morning, free high-speed internet access, indoor heated pool and whirlpool, expanded fitness facility, business center, guest laundry, and meeting space that can accommodate up to 60 persons.  Guestrooms and suites are equipped with LED flat panel televisions, a large selection of TV channels (many in HD), microwave and refrigerator, lap desk, coffeemaker, hair dryer, iron and ironing board, and energy-saving digital thermostats to precisely control guestroom temperature. The hotel will also feature Hampton’s “Perfect Mix Lobby”, designed with a variety of seating and lighting options for both leisure and business travelers as an extension of their guestroom.

Unique to Hampton Hotels and the Hampton Inn & Suites of Franklin is a culture of hospitality - called "Hamptonality”.  This term describes the hotel’s approach to friendly customer service, anticipating guests’ needs and providing travelers with helpful suggestions about area attractions, historical facts, and fun things to do around town. Additionally, the Hampton Inn & Suites of Franklin will be infused with local photography and artwork, highlighting the property’s connection to the local community.   

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Mayor Steve Olson
Mayor Steve Olson

It is my pleasure to welcome you to the website for the City of Franklin, Wisconsin!

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Contact Information

For more information about the advantages of locating or expanding a business in Franklin, including site selection assistance for available sites and existing buildings, please contact:
Mark Luberda, Director of Administration
Phone: 414-858-1100
Fax: 414-427-7627
Joel Dietl, Planning Manager
Phone: 414-425-4024
Fax: 414-427-7691